Welcome to my online portfolio! Many know I'm always working on "a project" so here is where you can find links to my digital production work.
I love using a combination of my strategic thinking, digital design and tech talents to create truly enjoyable web and social media experiences.
CAREER HIGHLIGHTS & DESIGN CAPABILITIES
My 10 years at ABC 7 News
I worked for ABC 7 News in San Francisco for 10 years with 8 of those years in the digital department. I wrote online news stories, front-end HTML coding for feature page design and layout, photo/video editing and social media content creation.
other Tech projects
I was a digital platform and marketing consultant for an IndieBio startup and helped gain media attention for an at-home asthma monitoring device for children.
My work with SFFD NERT
I applied my newsroom experience to my passion for emergency preparedness. I co-designed and launched a new communication system within the SFFD NERT program by utilizing digital platforms. My FEMA webinar explains more.
Video Editing & Photography
Here are examples of my video editing talents and top favorite photographs taken on my world travels.
Background & Digital Abilities
Professional Training:
Bachelor of Arts Degree: Broadcast Electronic Communication Arts, San Francisco State University
Emphasis: Video Production, Journalism, and Audience Response
School Ranking: SFSU's BECA Department was ranked #2 in the state (next to #1 UCLA) at the time I attended.
Marketing Certificate (completed Fall 2019): San Francisco State University, College of Extended Learning
Courses included: Digital Marketing Essentials, Website Optimization (including Google Analytics and Testing), SEO/SEM, Marketing Principals, Brand Building, Copywriting, Market Research and Consumer Behavior, Mobile and Location-Based Marketing, Leveraging Social Media Platforms, Social Media Marketing Strategy, Effective Social Media Campaigns, Metrics and Evaluation.
Online Journalism: Worked a total of 10 years at ABC7 News/KGO-TV, 8 of those years as the Nightside Digital Producer
Quickly scaled from producing content on station websites to 11 different digital platforms including all forms of social media.
Emergency Preparedness & Response: Former Disaster Service Worker volunteer (NERT and SF Disaster Corps), DOJ screened, FCC licensed Ham Radio tech, former aquatic facility manager, American Red Cross lifeguard trainer, CPR/AED and First Aid instructor
Online Production Skills:
12+ years’ experience: Online publishing, writing, copy editing, producing livestreams, sending mobile push alerts
Social media content creation: photo, video, live streams, Facebook Live, Twitter's Periscope
Enterprise and non-profit marketing, branding, social media strategy
Publish email marketing campaigns, contests, promotions
Website design, layout, typography (including for responsive site design)
Work with enterprise-level content management systems (CMS) & file versioning systems (SDL Tridion Sites, Squarespace, Drupal)
Web analytics and real-time data: Google Analytics, Facebook insights, Chartbeat, Adobe SiteCatalyst, Bitly, YOURLS
Strong SEO & HTML coding skills
Experience with CSS, XML, JSON, JavaScript, SQL and following WAI-ARIA (ADA website) best practices
Digital photo editing and slideshow creation: Adobe Photoshop, Photoshop Elements, Fireworks CS4 & CS5
Video edit on PC or Mac: Apple Final Cut Pro, Grass Valley’s Stratus & EDIUS, Adobe Premier Elements
Produce online videos and live streams with TriCaster system
QA testing of all digital elements: code, headlines, copy, video, links, overall web design
Work with File Transfer Protocol (FTP) systems, encoding software
Proficient in MS Windows, Office, Apple iOS & presentation creation: PowerPoint, Keynote, Publisher
Experience with Jira, Confluence, Google Docs/Drive, Dropbox, Teams, Zoom live video conferencing
Personal Assets:
Ability to think strategically and carry projects from concept to completion with ongoing evaluation
Enjoys the challenge of working in fast-paced environments and learning complex technical systems
Encouraging management style and supportive team player
Great communication, writing, presentation skills
Resourceful, reliable, flexible individual
Highly detail oriented and organized
Competitive, driven to exceed expectations