Neighborhood Emergency Response Team (NERT) - What is it?

(Photo courtesy Todd Sanchioni / FotoSanchioni.com)

(Photo courtesy Todd Sanchioni / FotoSanchioni.com)

NERT describes itself as: “a free training program for individuals, neighborhood groups and community-based organizations in San Francisco. Through this program, individuals will learn the basics of personal preparedness and prevention. The training also includes hands-on disaster skills that will help individuals respond to a personal emergency as well as act as members of a neighborhood response team.” For more program information see the SFFD NERT website.

Under the U.S. Department of Homeland Security and Citizen Corps umbrellas, over 2,700 NERT/Community Emergency Response Team (CERT) programs have been established in cities across the country.

San Francisco's team is one of the most robust programs in the country, trains an average of 3,000 people each year and offers classes in other languages.


Main Content Producer on NERT's Social Media Platforms

_53A8783 (1).jpg

MAIN WEBSITE: SFFD NERT

TWITTER: @SFFDNERT

FACEBOOK: San Francisco Fire Department Neighborhood Emergency Response Team (NERT)

Facebook Live Video: Demo of the SFFD search dogs

I enjoy spreading the awareness of NERT, showing what our drills are like, how diverse of a group we are, and what we can accomplish as a community team. In April 2019, I led a social media campaign to drive participation for our citywide drill, resulting in a 33% increase in sign-ups in just 6 days. Below is a video I created for this campaign and examples of the social media header photos I produced.

The new communication system I co-designed and launched

What I bring to the NERT program: I'm most proud of the new communication system I co-designed and launched to create a first-of-its-kind pathway for all forms of visual and digital communication to go from the field quickly up the chain of command. By utilizing social media platforms, we can get those important scene visuals to the battalion chiefs so they can get a better idea of the damage and rescue needs in their area.

Brooke C. Rogers explains how NERT's Twitter system works to Batt. Chief Paratley (left) and Capt. Styles (Right) during the citywide NERT drill on Nov 18, 2017 in San Francisco, Calif. (Photo courtesy Todd Sanchioni / FotoSanchioni.com)

Brooke C. Rogers explains how NERT's Twitter system works to Batt. Chief Paratley (left) and Capt. Styles (Right) during the citywide NERT drill on Nov 18, 2017 in San Francisco, Calif. (Photo courtesy Todd Sanchioni / FotoSanchioni.com)

Where this idea came from: Through my experience as a digital/social media producer at ABC7 News, I saw many examples of people turning to social media for the latest info and to share eyewitness accounts immediately following a disaster. After joining NERT in 2012 I thought, "What if we could get tweets, photos and real-time video in front of the experienced eyes of a fire battalion chief? Would the rescue response be quicker and more efficient with the right equipment?" Bouncing around these ideas, our Twitter program began to take flight. 

 

Invited Speaker and FEMA Webinar Co-Presenter

In 2016, Anietie and I were invited to speak at the National CERT Conference and show other program leaders how we're using Twitter in an emergency.

In 2016, Anietie and I were invited to speak at the National CERT Conference and show other program leaders how we're using Twitter in an emergency.

Thanks to the NERT program coordinator, I was paired up with another social media-minded NERT who was eager to bring their tech expertise to the table. I enjoy working with such energetic people like Anietie Ekanem (pictured right), the CEO and Chief Solutions Guru of Social Niche Guru Inc.!

For the past five years, we've taken NERT members from downloading the Twitter app to sending messages to each other within an Incident Command System (ICS). The idea is if critical messages, photos and video can be sent and received faster, the faster the rescue response and more lives saved in the first hours following a major disaster. 

Our ongoing classes also train NERTs how to find and document damage or rescue reports coming from the public. To hear the details of this program, you can watch the webinar Anietie and I did in 2017 for FEMA’s Individual and Community Preparedness Division. (Length 45-60 min. using Adobe Connect)


San Francisco NERT Recognized by FEMA

In 2016, the NERT program was awarded FEMA's John D. Solomon Individual & Community Preparedness Award at a special ceremony at the White House.


Social Media Background Designs

I created the following custom-made background designs (header photo) for NERT's Twitter and Facebook pages using Adobe Photoshop. I did not create the NERT logo, but did modify the white words below it for better aesthetic looks and readability on social media.

 

Pictured below is the Facebook background (cover photo) I designed for the NERT page in 2015 incorporating their new logo. The yellow helmets and orange vests were the old NERT uniforms before the program switched over to the green ones.


First Responder Certifications

California Volunteers: certified Disaster Corps member (passed DOJ-FBI background check)

San Francisco Neighborhood Emergency Response Team (NERT): certified disaster service worker

California Office of Emergency Services (Cal OES): basic state emergency system training (SEMS)

Federal Emergency Management Agency (FEMA): basic national emergency system training (ICS 100, 200 & IS 700, 800)

FCC licensed Amateur Ham Radio technician

First Aid, CPR and AED certified

Former American Red Cross Lifeguard trainer

Former American Red Cross First Aid, CPR and AED instructor

Former American Red Cross Basic Water Rescue instructor


Note: A special thank you to Photographer Todd Sanchioni (FotoSanchioni.com) for providing these photos from the NERT drill on Nov. 18, 2017.

All other images on this page are the property of either Brooke C. Rogers or the SFFD NERT program. Please do not copy or re-use without permission. Thank you!